01Where you rank
Today's position
Rank distribution across all 125 terms, and the terms that are on the board.
Which pages rank
bossmasonry.com.au is a single-page website, so every one of the 33 rankings comes from the homepage. There is no other page Google can rank.
stonework contractors Sydney
bossmasonry.com.au/
#1
custom masonry Sydney
bossmasonry.com.au/
#1
bespoke masonry Sydney
bossmasonry.com.au/
#2
masonry contractor Sydney
bossmasonry.com.au/
#5
blockwork services Sydney
bossmasonry.com.au/
#8
masonry contractors Sydney
bossmasonry.com.au/
#13
masonry company Sydney
bossmasonry.com.au/
#14
masonry services Sydney
bossmasonry.com.au/
#16
commercial masonry contractor Sydney
bossmasonry.com.au/
#16
blockwork contractors Sydney
bossmasonry.com.au/
#20
+23 more ranking terms (#22 to #59) in the appendix
Baseline. This export shows current positions only (no movement over 24 hours, 7 days or 30 days), so treat it as the baseline for future reports.
02The scorecard
What's working, what's not
The positives to build on, and the problems holding the site back.
Positives
Two #1 rankings from one page
Boss Masonry owns #1 for stonework contractors Sydney and custom masonry Sydney, #2 for bespoke masonry Sydney, and ranks #5 for masonry contractor Sydney.
Five terms close to page one
Masonry contractors (#13), masonry company (#14), masonry services and commercial masonry contractor (#16), and blockwork contractors (#20) can move up fastest.
The basics are in place
A keyword-led title and meta description, service sections, a projects section and a suburb list, in about 1,200 words.
A genuine specialist niche
Sandstone restoration, lime pointing and Helibar remedial work are specialist services fewer competitors can offer.
Negatives
It's a one-page website
One page is trying to rank for bricklaying, stonework, restoration, retaining walls and fireplaces at once. This is the root cause of almost every gap below.
The biggest searches don't rank
Bricklayer Sydney, bricklaying Sydney, bricklayer near me, stone mason Sydney and stonework Sydney are all outside the top 100.
Whole services are invisible
Fireplaces and chimneys (16 terms), retaining walls (8) and stone paving and patios aren't mentioned on the site, and none of those terms rank.
Their own specialty underperforms
Brick restoration is in the page title but ranks #29. Repointing isn't ranked because the site says 'pointing'.
No local pages or trust signals
19 of 20 suburb terms are unranked, and there are no visible reviews, testimonials or blog.
03What needs fixing
Opportunity gaps
The 92 unranked terms fall into 8 service groups. Each shows the issue, the jobs at stake and the recommended fix.
1
Fireplaces and chimneys
16 terms · 16 unrankedIssue16 fireplace and chimney terms, none in the top 100. The website doesn't mention fireplaces or chimneys anywhere, so Google has nothing to rank.
ImpactFireplaces, chimney rebuilds and chimney repairs are high-value, specialist jobs. Sydney fireplace builds typically run $1,725 to $6,900, and chimney repointing $800 to $1,600 a stack.
FixBuild a Fireplaces & Chimneys page covering stone, brick and bespoke fireplaces plus chimney repair and restoration, with project photos and FAQs.
stone fireplace builders Sydneychimney restoration Sydneychimney repair Sydneychimney builder Sydneybrick chimney Sydney+11 more
2
Retaining walls
8 terms · 8 unrankedIssue8 retaining wall terms, all outside the top 100. Retaining walls aren't listed as a service on the site.
ImpactRetaining walls are one of the most-searched masonry jobs, typically $140 to $400 per m² in Sydney, so a single 15 m² wall is a $2,000 to $6,000 job.
FixCreate a Retaining Walls page for block, brick, stone and sandstone walls, including engineering and drainage notes, typical heights and a quote form.
block retaining walls Sydneybrick retaining walls Sydneymasonry retaining walls Sydneyretaining walls Sydneyretaining wall contractor Sydney+3 more
3
Bricklayer by suburb (North Shore)
20 terms · 19 unrankedIssue20 'bricklayer + suburb' terms across the North Shore and North Sydney, and only bricklayer North Shore ranks (#44). Bricklayer near me is unranked too. The suburbs appear only as a list on the homepage.
ImpactSuburb searches are people ready to hire someone local. Chatswood, Mosman, Lane Cove, Wahroonga and the rest all go to competitors today.
FixBuild a North Shore hub page and individual suburb pages with genuinely local content: nearby projects, common housing stock (federation, heritage, post-war) and local council notes.
bricklayer Gordonbricklayer Artarmonbricklayer Lindfieldbricklayer Rosevillebricklayer Gladesville+14 more
4
Repointing, restoration and repairs
13 terms · 8 unrankedIssueBrick restoration is in the page title but only ranks #29. Repointing, brick repointing, mortar repointing, heritage brick restoration and masonry repairs are all unranked. The site says 'pointing' and 'lime pointing', but buyers search 'repointing'.
ImpactThis is Boss Masonry's specialist work. A two-storey terrace facade repoint is typically $4,500 to $8,500, and heritage restoration $7,000 to $15,000+.
FixSplit the homepage content into dedicated Brick Restoration & Repointing, Heritage & Sandstone Restoration and Brick Repairs pages, written in the words buyers use.
masonry restoration Sydneymasonry repairs Sydneymortar repointing Sydneybrick repointing Sydneyrepointing Sydney+3 more
5
Stonework, stone walls and paving
26 terms · 22 unrankedIssueStonework contractors Sydney ranks #1, but stone mason, stone masonry, stone walls, stone paving, patios and stone cladding are all outside the top 100.
ImpactCustom stonework and stone walls are premium jobs. The #1 ranking shows Google already trusts Boss Masonry for stone, but there's no page to expand on it.
FixBuild a Stonework & Stone Walls page and a Stone Paving & Outdoor Areas page, showcasing sandstone and natural stone projects.
custom stonework Sydneybespoke stonework Sydneycommercial stone masonry Sydneystone patio Sydneystone wall construction Sydney+17 more
6
Bricklaying and brickwork
18 terms · 9 unrankedIssueThe biggest searches in the report, bricklayer Sydney, bricklaying Sydney, house bricklayer and new build bricklayer, are all outside the top 100. Brickwork Sydney sits at #54.
ImpactThese are the highest-volume, ready-to-hire searches for a bricklayer in Sydney. Every one of those calls currently goes to a competitor.
FixRetarget the homepage on 'bricklayer / masonry contractor Sydney' and build a Bricklaying page for new builds, extensions, feature walls and fences.
bricklayer for new builds Sydneyhouse bricklayer Sydneynew build bricklayer Sydneybricklaying contractors Sydneybrick construction Sydney+4 more
7
Blockwork
11 terms · 8 unrankedIssueBlockwork services ranks #8 and blockwork contractors #20, but blockwork Sydney, block laying, block walls and concrete blockwork are all unranked.
ImpactBlock walls and block laying jobs come from builders and homeowners alike, and often lead to repeat work.
FixGive blockwork its own page covering block walls, block laying, concrete blockwork and core-filled walls.
block laying contractors Sydneyblock laying Sydneymasonry block walls Sydneyblock wall contractors Sydneyconcrete block wall Sydney+3 more
8
Commercial masonry
7 terms · 2 unrankedIssueCommercial terms rank on page two to six at best (#16 to #59), while commercial masonry Sydney, commercial bricklayer and commercial stone masonry don't rank.
ImpactCommercial and builder work brings bigger, repeat contracts, and there's no page speaking to builders or project managers.
FixBuild a Commercial Masonry page with project case studies, capabilities, safety and insurance details, and builder-focused calls to action.
commercial masonry Sydneycommercial bricklayer Sydney
04What it's costing
The jobs going elsewhere
An estimate of the enquiries and jobs that go to competitors each month because Boss Masonry isn't on page one for 120 of its 125 terms. Every assumption is shown, so it can be checked against real numbers.
Start
2,000
local searches a month across the tracked terms
× 96% not on page one
1,920
searches where Boss Masonry isn't on page one
× 6% click share
115
visits a page-one listing would bring
× 8% enquire
9
calls and quote requests
× 30% won
2.8
jobs won a month
× $4,500 a job
$12,400
missed revenue a month
Conservative
$62,000
a year · about 21 jobs, $5,200 a month
5% enquire · 30% won
$3,000 average job
$3,000 average job
Likely
$149,000
a year · about 33 jobs, $12,400 a month
8% enquire · 30% won
$4,500 average job
$4,500 average job
Strong
$249,000
a year · about 41 jobs, $20,700 a month
10% enquire · 30% won
$6,000 average job
$6,000 average job
Try your own numbers
estimated missed revenue a year
The jobs behind the searches
JobTermsTypical Sydney priceWhere Boss Masonry ranks today
Brick repointing (one or two walls)13 tracked$1,200 to $2,800Repointing, brick repointing and mortar repointing are all unranked
Terrace facade repoint (two storeys)13 tracked$4,500 to $8,500Brick restoration ranks #29; heritage brick restoration is unranked
Heritage restoration (lime mortar)13 tracked$7,000 to $15,000+Boss Masonry's specialty, with no dedicated page
Retaining wall (about 15 m²)8 tracked$2,100 to $6,000All 8 retaining wall terms are unranked
Fireplace build16 tracked$1,725 to $6,900All 16 fireplace and chimney terms are unranked
Chimney repointing (per stack)16 tracked$800 to $1,600Chimney repair and restoration are unranked
New brickwork (per 1,000 bricks, labour)18 tracked$1,025 to $2,075Bricklayer Sydney and bricklaying Sydney are unranked
Suburb jobs across the North Shore20 trackedAll of the above19 of 20 suburb terms are unranked
How we got these numbers. Search volume is a conservative estimate for the 125 tracked terms across Sydney and the North Shore, and will be replaced with Google Keyword Planner data. The 6% click share is an average across page-one positions (position 1 takes far more, position 10 far less). The average job of $4,500 is a blend of the typical Sydney prices in the table above, from repointing and retaining walls to heritage restoration. This counts organic search only. Google Maps results, referrals from new reviews and commercial contracts are extra on top.
05The fix
From one page to a page per job
Google ranks pages, not websites. Giving each service and suburb its own page is what lets Boss Masonry compete for the 92 terms it's missing.
HomepageRetargeted on masonry contractor and bricklayer Sydneyhome.htmlRepointingBrick restoration and repointing, in buyers' words0 of 13 terms rank todayRetaining wallsSandstone, block and brick retaining walls0 of 8 terms rank todayFireplaces & chimneysFireplaces, chimney repair and rebuilds0 of 16 terms rank todayNorth Shore hubPlus 18 suburb pages1 of 20 suburb terms ranksBricklayer ChatswoodExample suburb page101+ todayHeritage & sandstoneLime pointing and sandstone repairSpecialty, no page todayAll 10 servicesThe full service structure34 pages in total
01
Homepage
Retargeted on masonry contractor and bricklayer Sydney, with trust signals, reviews and projects up top.
02
Bricklaying
New builds, extensions, feature walls and brick fences.
03
Brick Restoration & Repointing
Repointing, lime pointing, brick repairs and replacement, in buyers' words.
04
Heritage & Sandstone Restoration
Heritage brick, sandstone repair and restoration, lime mortar and council work.
05
Stonework & Stone Walls
Custom stonework, stone walls, cladding and natural stone masonry.
06
Stone Paving & Outdoor Areas
Stone patios, paving and outdoor living areas.
07
Retaining Walls
Block, brick, stone and sandstone retaining walls.
08
Fireplaces & Chimneys
Stone and brick fireplaces, chimney repair and rebuilds.
09
Blockwork
Block walls, block laying and core-filled concrete blockwork.
10
Remedial & Helibar Repairs
Crack stitching, Helibar and retro-tie wall anchors.
11
Commercial Masonry
Builder and commercial projects, capabilities and case studies.
12
North Shore + suburb pages
A North Shore hub plus pages for Chatswood, Mosman, Lane Cove, Wahroonga and the other tracked suburbs.
Keep what already works. The homepage keeps its URL, so the two #1 rankings and the near-page-one terms carry across. Every new page links back to it and to related services, so authority flows through the whole site.
06Action plan
Priority next steps
01
Launch the new website
The concept site in section 05 puts the whole new structure in place: 10 service pages, a North Shore hub and 18 suburb pages, each targeting the terms that don't rank today.
02
Retarget the homepage
Point the title, H1 and opening copy at masonry contractor and bricklayer Sydney, tone down the all-caps title, and use the words buyers search with ("repointing", "bricklayer"). This lifts the five near-page-one terms (#13 to #20) fastest.
03
Build the missing service pages
Start with the highest-value gaps: Brick Restoration & Repointing, Retaining Walls and Fireplaces & Chimneys. None of these terms rank today.
04
Add trust signals
Add Google reviews, testimonials and project case studies with photos to every page. Check the Google Business Profile is set up with every service and suburb, and ask recent clients for reviews.
05
Roll out the North Shore pages
Build the North Shore hub, then suburb pages starting with Chatswood, Mosman, Lane Cove and Wahroonga. Each needs local detail, not copied text.
06
Track the right terms
Add sandstone restoration, lime pointing, Helibar and crack stitching terms to the report. They are core services on the site but aren't tracked today.
07
Re-measure monthly
Track movement against this baseline and report on calls and quote requests alongside rankings.
07Appendix
All tracked terms
Full term list by group. Search: Google.com · Australia · EN. Ranking report dated 30 September 2026.
Ranking terms 33
stonework contractors Sydney#1
custom masonry Sydney#1
bespoke masonry Sydney#2
masonry contractor Sydney#5
blockwork services Sydney#8
masonry contractors Sydney#13
masonry company Sydney#14
masonry services Sydney#16
commercial masonry contractor Sydney#16
blockwork contractors Sydney#20
brickwork contractors Sydney#22
commercial masonry contractors Sydney#28
brick restoration Sydney#29
brick installation Sydney#29
bricklaying services Sydney#31
brick wall construction Sydney#33
brick wall builder Sydney#33
commercial stonework contractors Sydney#34
stone wall contractor Sydney#35
bricklaying company Sydney#36
brick repair Sydney#37
brickwork repairs Sydney#38
brick walls Sydney#39
brick repairs Sydney#39
commercial brickwork contractors Sydney#40
commercial brickwork Sydney#41
commercial stonework Sydney#42
bricklayer North Shore#44
commercial blockwork Sydney#45
brickwork services Sydney#47
brick replacement Sydney#49
brickwork Sydney#54
commercial bricklaying Sydney#59
Fireplaces and chimneys 16
stone fireplace builders Sydney101+
chimney restoration Sydney101+
chimney repair Sydney101+
chimney builder Sydney101+
brick chimney Sydney101+
masonry chimney Sydney101+
brick fireplace builders Sydney101+
brick fireplaces Sydney101+
bespoke fireplace Sydney101+
custom fireplace Sydney101+
brick fireplace Sydney101+
masonry fireplace Sydney101+
stone fireplaces Sydney101+
stone fireplace Sydney101+
brick chimney repair Sydney101+
chimney masonry Sydney101+
Retaining walls 8
block retaining walls Sydney101+
brick retaining walls Sydney101+
masonry retaining walls Sydney101+
retaining walls Sydney101+
retaining wall contractor Sydney101+
retaining wall builder Sydney101+
stone retaining wall builders Sydney101+
stone retaining walls Sydney101+
Bricklayer by suburb (North Shore) 20
bricklayer North Shore#44
bricklayer Gordon101+
bricklayer Artarmon101+
bricklayer Lindfield101+
bricklayer Roseville101+
bricklayer Gladesville101+
bricklayer Hunters Hill101+
bricklayer Turramurra101+
bricklayer Wahroonga101+
bricklayer Crows Nest101+
bricklayer St Leonards101+
bricklayer Ryde101+
bricklayer North Sydney101+
bricklayer Neutral Bay101+
bricklayer Mosman101+
bricklayer Willoughby101+
bricklayer Chatswood101+
bricklayer Lower North Shore101+
bricklayer Lane Cove101+
bricklayer Killara101+
Repointing, restoration and repairs 13
brick restoration Sydney#29
brick repair Sydney#37
brickwork repairs Sydney#38
brick repairs Sydney#39
brick replacement Sydney#49
masonry restoration Sydney101+
masonry repairs Sydney101+
mortar repointing Sydney101+
brick repointing Sydney101+
repointing Sydney101+
brick wall repairs Sydney101+
heritage brick restoration Sydney101+
stone restoration Sydney101+
Stonework, stone walls and paving 26
stonework contractors Sydney#1
commercial stonework contractors Sydney#34
stone wall contractor Sydney#35
commercial stonework Sydney#42
custom stonework Sydney101+
bespoke stonework Sydney101+
commercial stone masonry Sydney101+
stone patio Sydney101+
stone wall construction Sydney101+
stonework Sydney101+
stone masonry contractors Sydney101+
stone mason Sydney101+
stone masonry Sydney101+
stone walls Sydney101+
stone landscaping Sydney101+
masonry patios Sydney101+
stone outdoor areas Sydney101+
stone wall builders Sydney101+
stone paving contractors Sydney101+
stone paving Sydney101+
stone patios Sydney101+
natural stone walls Sydney101+
natural stone masonry Sydney101+
stone installation Sydney101+
stone cladding Sydney101+
stone wall contractors Sydney101+
Blockwork 11
blockwork services Sydney#8
blockwork contractors Sydney#20
commercial blockwork Sydney#45
block laying contractors Sydney101+
block laying Sydney101+
masonry block walls Sydney101+
block wall contractors Sydney101+
concrete block wall Sydney101+
block wall construction Sydney101+
concrete blockwork Sydney101+
blockwork Sydney101+
Commercial masonry 7
commercial masonry contractor Sydney#16
commercial masonry contractors Sydney#28
commercial brickwork contractors Sydney#40
commercial brickwork Sydney#41
commercial bricklaying Sydney#59
commercial masonry Sydney101+
commercial bricklayer Sydney101+
Bricklaying and brickwork 18
brickwork contractors Sydney#22
brick installation Sydney#29
bricklaying services Sydney#31
brick wall construction Sydney#33
brick wall builder Sydney#33
bricklaying company Sydney#36
brick walls Sydney#39
brickwork services Sydney#47
brickwork Sydney#54
bricklayer for new builds Sydney101+
house bricklayer Sydney101+
new build bricklayer Sydney101+
bricklaying contractors Sydney101+
brick construction Sydney101+
residential bricklaying Sydney101+
bricklayer near me101+
bricklaying Sydney101+
bricklayer Sydney101+
Masonry contractor (core) 6
custom masonry Sydney#1
bespoke masonry Sydney#2
masonry contractor Sydney#5
masonry contractors Sydney#13
masonry company Sydney#14
masonry services Sydney#16
All 125 terms, original report order 125
stonework contractors Sydney#1
custom masonry Sydney#1
bespoke masonry Sydney#2
masonry contractor Sydney#5
blockwork services Sydney#8
masonry contractors Sydney#13
masonry company Sydney#14
masonry services Sydney#16
commercial masonry contractor Sydney#16
blockwork contractors Sydney#20
brickwork contractors Sydney#22
commercial masonry contractors Sydney#28
brick restoration Sydney#29
brick installation Sydney#29
bricklaying services Sydney#31
brick wall construction Sydney#33
brick wall builder Sydney#33
commercial stonework contractors Sydney#34
stone wall contractor Sydney#35
bricklaying company Sydney#36
brick repair Sydney#37
brickwork repairs Sydney#38
brick walls Sydney#39
brick repairs Sydney#39
commercial brickwork contractors Sydney#40
commercial brickwork Sydney#41
commercial stonework Sydney#42
bricklayer North Shore#44
commercial blockwork Sydney#45
brickwork services Sydney#47
brick replacement Sydney#49
brickwork Sydney#54
commercial bricklaying Sydney#59
stone fireplace builders Sydney101+
chimney restoration Sydney101+
chimney repair Sydney101+
chimney builder Sydney101+
brick chimney Sydney101+
custom stonework Sydney101+
masonry chimney Sydney101+
bespoke stonework Sydney101+
brick fireplace builders Sydney101+
brick fireplaces Sydney101+
bespoke fireplace Sydney101+
custom fireplace Sydney101+
brick fireplace Sydney101+
masonry fireplace Sydney101+
stone fireplaces Sydney101+
stone fireplace Sydney101+
block laying contractors Sydney101+
block laying Sydney101+
masonry block walls Sydney101+
block wall contractors Sydney101+
brick chimney repair Sydney101+
bricklayer Gordon101+
chimney masonry Sydney101+
bricklayer Artarmon101+
bricklayer Lindfield101+
bricklayer Roseville101+
bricklayer Gladesville101+
bricklayer Hunters Hill101+
bricklayer Turramurra101+
bricklayer Wahroonga101+
concrete block wall Sydney101+
bricklayer Crows Nest101+
bricklayer St Leonards101+
bricklayer Ryde101+
commercial masonry Sydney101+
bricklayer North Sydney101+
bricklayer Neutral Bay101+
bricklayer Mosman101+
bricklayer Willoughby101+
bricklayer Chatswood101+
bricklayer Lower North Shore101+
bricklayer Lane Cove101+
commercial stone masonry Sydney101+
commercial bricklayer Sydney101+
block wall construction Sydney101+
stone patio Sydney101+
concrete blockwork Sydney101+
bricklayer for new builds Sydney101+
masonry restoration Sydney101+
masonry repairs Sydney101+
mortar repointing Sydney101+
brick repointing Sydney101+
repointing Sydney101+
brick wall repairs Sydney101+
house bricklayer Sydney101+
new build bricklayer Sydney101+
bricklaying contractors Sydney101+
stone wall construction Sydney101+
brick construction Sydney101+
residential bricklaying Sydney101+
stonework Sydney101+
stone masonry contractors Sydney101+
stone mason Sydney101+
stone masonry Sydney101+
bricklayer near me101+
bricklaying Sydney101+
bricklayer Sydney101+
heritage brick restoration Sydney101+
stone walls Sydney101+
blockwork Sydney101+
stone landscaping Sydney101+
block retaining walls Sydney101+
brick retaining walls Sydney101+
masonry retaining walls Sydney101+
retaining walls Sydney101+
retaining wall contractor Sydney101+
retaining wall builder Sydney101+
stone retaining wall builders Sydney101+
stone retaining walls Sydney101+
masonry patios Sydney101+
stone outdoor areas Sydney101+
stone wall builders Sydney101+
stone paving contractors Sydney101+
stone paving Sydney101+
stone patios Sydney101+
stone restoration Sydney101+
natural stone walls Sydney101+
natural stone masonry Sydney101+
stone installation Sydney101+
stone cladding Sydney101+
stone wall contractors Sydney101+
bricklayer Killara101+
08Next step
Let's talk it through
Happy to walk through these results and agree which pages to build first. Give me a call or drop me a line.
14 yrsFresh Digital, established and trading since 2011
2,000+Clients served across Australia and APAC
40 yrs+Combined director-level experience
